What is branding? Your company name, your logo, and your tagline are not your brand. Simply put, your brand is how your audience feels about you.
We took a blow this year when one of our baskets was bought by a larger basket, eggs and all. Rather than retreat, we resolved to rebuild like a phoenix from the flames.
I sometimes miss the carefree days of pointless, pretty design, but it doesn’t compare to the deep satisfaction of doing my job well, delivering results that address the real needs of our clients, and exceeding their expectations.
This is a story about design, social media, starting a company, and getting an indirect nod from one of our favorite authors.
The success of our clients is our success. We’ve been hired to provide them with the best opportunity to succeed. They are collaborators working towards a mutual win. Because we represent one another, we are careful in our client selection.